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What’s yours is mine…
and what’s ours is for everyone. Sharing is the new buying.
This model is at odds with the old way of consuming. These consumers want an EXPERIENCE and a feeling of belonging somewhere. They choose sharing and re-using to meet new people and to enjoy adventures and through this they form another opinion to wealth and ownership.
Two examples of companies that reach consumers in this way are:
- Airbnb: a website, which helps people to temporarily rent out their apartment to visitors of their city. By now airbnb already had 11 Million guests.
- Uber: a mobile device that brings passengers and chauffeurs together. Active in over 70 cities in the World.
Keep following us! Two more blogs will follow: one about specific textile trends and the last one about trends in colours for this year.
image via fast coexist